After creating Instagram accounts, curators desire high engagement graphs, enhanced reach, and more followers. It is significant to know that the Instagram algorithm changes swiftly. And whether you create eye-catchy content for your Instagram audience or make enjoyable reels every day, if your posting time is not optimal, you will not get your desired reach, following, and interactions.

So, if you want to know the best posting time on Instagram, read on further for the comprehensive guide about the industry-wise best daily posting times on Instagram.

Day-Wise Best Posting Time on Instagram

Our daily routines impact our moods, which eventually affect our screen timings, and daily posting timings on Instagram are crucial to change the entire engagement game.

Every Instagrammer owns a distinctive following in various global time zones. And to attain top positions on ever-changing Instagram analytics, these time zones need to break down into best posting times.

After analyzing various Instagram accounts with varied followers and millions of posts in diverse time zones globally, we have collected the highest user traffic and engaging Instagram posting times.

Generally, the rise early and post early mantra is the best strategy for weekdays. Some specific times showed high engagement bars.

Monday

At the start of the week, the optimal time to post on Instagram is early morning at 6:00 am, as many users scroll their Instagram while traveling to their workplaces. Often lunch breaks are at noon, and most users scroll their social media feeds to catch up with the latest happenings.

Finally, at night, after a hectic day, 10:00 pm is a relaxing time, and a significant number of users enjoy content in their social feeds by their favorite Instagram accounts.

Tuesday

Tuesday is a bit busy day, and most Instagram users scroll their screen during break times, commute hours to work, or back home.

For Instagram creators, the best posting time is early in the morning (6 am) to later evening (6 pm) because users scroll their screen during break times, commute hours to work, or back home.

Wednesday

The midday is the busiest, and social media managers can leverage hours of lunch breaks, commuting, or late-night entertainment like early morning 8:00, before noon, or around 11:00 pm to boost their engagement and reach on Instagram.

Thursday

Thursday follows a similar engagement pattern as the rest of the weekdays. However, the best Instagram posting times are early mornings at 7:00, noon, and evening at 7:00.

Friday

Friday is a day when we all want to finish the tiring working week as soon as possible and enjoy weekend vibes. The best time to post on Instagram is again in the morning around 9:00 am, late afternoon around 4:00 pm, and evening at 7:00 pm.

Saturday

People enjoy late morning sleeps on Saturdays. And the best time to post on Saturday is late morning, around 11 am, or between 7:00 to 8:00 pm. It is also the perfect time to engage with the audience by going live on Instagram Live.

Sunday

Take Sunday as a rest day. Plan your new content as per your audiences' liking and interest.

Smart Tip: Many brands and businesses prefer to post their content at sharp timings like 11:00, 10:00, or 9:00. If you want to avoid competition, it is better to post five to six minutes before or after hour marks such as 11:05, 9:55, or 9:05.

Industry-Wise Best Posting Time on Instagram

When it comes to industry-specific Instagram posting times acquiring elevated reach and enhanced engagement is the ultimate goal. It is noteworthy to contemplate such factors as various industries have diverse user demographics with mixed active time zones.

We analyzed the best time to post for key player industries such as IT, health care, education, restaurants, travel & tourism, media, non-profit organizations, and retail.

Read on further to find which industry posting time on Instagram suits you.

Best Posting Time on Instagram for IT Industry

Information Technology and Tech businesses have extensive Instagram followings. Many B2B and B2C businesses market their content in infographics and visual reports.

IT industry capitalize on social media platforms to keep in touch with their clients. Posting at the most engaging time will facilitate high reach and improve the tech industry's online presence and performance.

Daily Best Posting Times:

• Monday Morning: 10:00 – 11:00 am.
• Monday afternoon: 2:00 –5:00 pm.
• Monday Evening: 8:00 pm.
• Tuesday Morning: 10:00 am.
• Tuesday Afternoon: 1:00 pm.
• Thursday at noon.
• Friday Morning: 11:00 am.
• Best Day: Monday and Worst Day: Sunday.

Best Posting Time on Instagram for Health Care Industry

The social media presence of the healthcare industry increased in 2020 during the covid-19 pandemic. Demographically varied audiences relied on social media platforms for relevant information about the pandemic and quarantine lifestyle.

Thus, many Medicare key players started to proffer reliable information through social media.

Daily Best Posting Times:

• Monday Morning: 8:00 – 11:00 am, and Noon.
• Tuesday Morning: 8:00 am and Noon.
• Tuesday Afternoon: 5:00 pm.
• Tuesday evening: 6:00 - 8:00pm.
• Best Day: Monday and Tuesday and Worst Day: Saturday.

Best Posting Time on Instagram for Education Sector

The education sector often relies on Facebook and Twitter for their digital presence, but after the pandemic, the industry grabs the attention of Instagram users.

Several international academics are improving their online presence by posting appealing visuals and infographics on Instagram.

Daily Best Posting Times:

• Tuesday Afternoon: 2:00 pm.
• Friday Morning: 4:00 - 5:00 am.
• Best Day: Friday and Worst Day: Sunday.

Best Posting Time on Instagram for Cafes and Restaurants

During the COVID-19 pandemic and post-pandemic, numerous eateries and cafes shifted from dine-in to home delivery options. With increased online customer demands and interactions, Instagram has become the best platform for various restaurants to communicate with their clients and flaunt their menus with tempting pictures.

Many cafes started live videos to show meal preparations that drove raised engagement graphs on Instagram algorithms.

Daily Best Posting Times:

• Monday Morning: 9:00 am onwards.
• Monday Afternoon: 1:00 pm.
• Best Day: Monday and Worst Day: Saturday.

Best Posting Time on Instagram for Travel & Tourism Industry

The tourism and travel industry faced a downfall after travel restrictions during the pandemic time. Tourism businesses in dire straits utilized social media platforms and built digital travel experiences. But it took a long time to get the attention of Instagram users and need a creative media marketing strategy to boost user interaction.

Daily Best Posting Times:

• Monday Morning and Afternoon: 11:00 am - 3:00 pm.
• Thursday Early Morning: 7:00 am.
• Best Day: Thursday and Worst Day: Sunday and Saturday.

Best Posting Time on Instagram for Media

Instagram and Twitter are the most powerful social media platforms that showed high user interaction on analytical graphs during the pandemic and post-pandemic times.

Many social media users prefer digital platforms for news updates and entertainment. Various media channels' Instagram accounts thrive during the contagion and global lockdown.

Daily Best Posting Times:

• Tuesday Afternoon: 1:00 –5:00 pm.
• Wednesday Morning: 11:00 am.
• Thursday Morning: 8:00 - 9:00 am.
• Best Day: Tuesday, Wednesday, and Thursday, and Worst Day: Sunday.

Best Posting Time on Instagram for NGOs

Instagram posting is highly profitable for non-profit organizations NGOs, and various analytical graphs showed high peaks in the morning to evening hours. Most non-profits leverage on Instagram high traffic hours to virtually spread their message.

Daily Best Posting Times:

• Wednesday Morning: 10:00 – 11:00 am.
• Wednesday Noon.
• Wednesday Afternoon: 1:00 - 6:00 pm.
• Best Day: Wednesday and Worst Day: Sunday.

Best Posting Time on Instagram for Retail Industry

Instagram is a blessing for the retail industry as users love to scroll while shopping online. Retailers can reach a high volume of clients by using the optimal posting time on Instagram.

Daily Best Posting Times:

• Wednesday Afternoon: 3:00 pm.
• Friday Morning: 11:00 am.
• Friday Noon.
• Best Day: Wednesday and Worst Day: Sunday.

Do Experimentation and Find the Best Posting Time on Instagram

Instagram has evolved drastically with time. Its analytical insights provide real-time engagement graphs. The built-in analyzing tools help Instagram creators evaluate the demographics of their followers and their active hours, also help to find the best posting time on Instagram.

Instagram creator tools offer exhaustive assistance in improving content quality to get more likes and interactions. Only business accounts can avail of the creator dashboard feature.

If you have a personal account, change it into a business account. After switching to a business/creator profile, you can use Instagram Studio Dashboard, an advanced feature that allows business accounts to monitor overall reach, impressions, and engagements. Also, you can see analytics of individual posts, reels, and stories.

6 Best Practices for Instagram Posting

Considering only the best posting time on Instagram will not make a big difference in Instagram algorithms until you follow preeminent practices.

Post in Your Followers' Active Time Zone

An Instagram influencer who lives in California with the most followers in New York should keep in mind the EST time zone while posting on Instagram. The Active Time Zone technique will improve your Instagram engagement graphs. Here you can get help from the Instagram dashboard, a built-in tool with high accuracy, enabling creators to get detailed followers’ insights such as locations, active time zones, age, and gender in bar graphs.

Keep up with regular posting on Instagram

Instagram creators who post regularly get the highest interaction rates. After evaluating the best posting time, plan your content and schedule it for lunch breaks, commuting hours, or afternoons. The evaluated timelines will help you keep your followers updated with improved interactions.

Schedule The Captive Content for Weekdays (Monday to Friday)

With the help of our best posting timings for the most engaging hours and reports of your Instagram dashboard monitoring, you can get personalized timings for posting on Instagram that will bring tons of traffic to your account.

Also, for high engagement, a rule of thumb is to schedule your content through weekdays: Monday to Friday.

Trial and Error Approach

Though it is hectic to write all the numbers yourself, some creators find it feasible. For the trial and error approach, you need to maintain an excel sheet for all your postings and track daily engagement, reach, and impressions.

Later select different hours throughout the week and post accordingly. And monitor every post engagement rate, interactions, comments, and likes, and after two or more weeks, you will have numbers showing peak times to post your content on Instagram.

Post as Per the Business Niche

Various businesses have varied audiences, and it is the most profitable approach to post as per the specific brand mission and business niche. Non Profit businesses showed the highest engagement graphs on Instagram. The most engaging time for non-profits is Friday afternoon (2:00 pm). Saturday has the minimum engagement, as it is the weekend and people usually enjoy their time with friends and family.

Education is the thriving sector on Instagram and the peak time for educational postings is on Monday, around 8:00 pm. On the first weekday, posts published got the highest engagement.

Sunday is not suitable for the education sector to post on Instagram. However, schools and universities can post on weekdays between morning to evening (11:00 am - 4:00 pm)

Retail is the consistent and prospering niche on Instagram. Millions of buyers love to shop online, and during the covid-19 pandemic, the stats showed the highest spikes.

Saturday morning till afternoon (11:00 am - 1:00 pm) is the most suitable day for posting on Instagram. On weekends many buyers scroll online shops. However, Monday is the least suitable for retail goods to post on Instagram because nobody shops on the first day of the week.

Stick to 30 days’ Plan

After crafting a posting strategy on Instagram, stick to it for at least a month. This approach will provide accurate results and insights, and you can adjust your posting timings after a 30-day results evaluation.

Best Tools for Scheduling and Posting on Instagram

If you want to automate your Instagram posting and scheduling, here is the list of the 5 best tools to save your time by simplifying the posting process.

Later

Later is the profitable social media managing platform that provides automated posting and scheduling features. Its linking feature allows users to link their photos to their online businesses.

Hootsuite

If you want to experience full automation, Hootsuite is the best choice. It is a unique social media management platform that provides auto-scheduling and posting along with peeks of your competitors. Hootsuite suggests relevant hashtags for every post to boost engagement and reach.

Sprout Social

Sprout is a smart social media management platform that analyzes your data regularly and suggests active hours for real-time engagement with a star symbol. If you see one star, No worries! Wait for the next time slot and when you see 5 stars at a specific time, just post your content and get the highest engagement.

Buffer

Buffer is a perfect social media management place that facilitates teamwork with auto-scheduling and posting. Instagram creators can add 25 members with different access levels in Buffer. So, if you are a small to a mid-sized marketing agency, Buffer is the perfect choice for you.

Sendible

It is a full-fledged social media management tool at an affordable price. Creators can access all Sendible features at the lowest cost. It provides an RSS feed option to curate and schedule content for future postings. It also allows users to track their post performances.

Bonus Read: How Many Posts Instagram Creators Should Publish Per Day?

Once you know the best posting time on Instagram, you need scheduling and publishing tools. The last question that comes to mind is how many posts should I post per day? One to two posts per day is good enough for businesses and corporations.

Maybe it will look difficult for many Instagram curators to create daily content. But use a simple formula to keep everything uncomplicated. Use 50% of your content and 50% quotes, facts, and repost stories/posts from clients. Remember to be consistent in your posting cadence to achieve your reach and engagement goals.

Wrapping Up

Instagram is a diverse social platform with frequently varying algorithms. Every Instagram creator desires maximum engagement and interactions for its content that require well-researched strategies.

Instagram users' data show varied analytics industry-wise and mixed engagement insights for weekdays posting.

Crafting quality content and publishing it at the best time on Instagram is a tough row to hoe for many curators, but it is obligatory to improve reach and engagement.

Instagram creators can utilize several free and paid social media management tools that automate and streamline postings with many advanced features. All you need is to schedule your post content in your best time zones, and your selected managing tool will publish it.